From Superfans to Store Owners: Welcoming Morgan and Sam Deweese to the Pecan Jacks Family
There is a unique kind of magic that happens when a customer falls so in love with a brand that they decide to own a piece of it. Today, we are thrilled to introduce our newest franchisees, Morgan and Sam DeWeese, who are taking their passion for Pecan Jacks to the next level by opening multiple locations!
Cory Mosley, VP of Growth & Franchise Development at Pecan Jacks, chats with Morgan and Sam DeWeese.
A Love Affair with the Product
For Sam, the obsession started eight years ago at our very first location. "I quickly fell in love with the product," Sam shared. "When I learned that all the ice cream was made in-house, that was an absolute game-changer."
As a self-proclaimed "Double Scoop Oreo in a Brownie Waffle Cone" enthusiast, Sam noted that it wasn’t just the flavors that impressed him—it was the consistency of the marketing, the quality of the employees, and the "seaside" atmosphere that Pecan Jacks is known for.
Navigating the Franchise Journey
Transitioning from a customer to an investor is a significant leap. For the DeWeese family, the decision was rooted in the support and transparency provided by the Pecan Jacks team.
"We are not familiar with the restaurant industry," Morgan admitted. "We knew the product was great, but we wanted to make sure we had all the tools we needed to be successful. Ken [from the development team] walked us through the process step-by-step, as quickly or slowly as we wanted to go."
Why Pecan Jacks?
When asked what they would say to someone "on the fence" about investing in a Pecan Jacks, the DeWeese had two pieces of advice:
- Taste the Product: "Come try all the ice cream you can," says Sam. The quality speaks for itself.
- Trust the Process: Morgan emphasized that the reality matched the promise. "Everything that y'all said was going to happen has actually happened. I know exactly what to expect."
Building a Sweet Future
With the support of Pecan Jacks University and our dedicated real estate selection process, Morgan and Sam are well on their way to bringing Southern-inspired joy to their community. Their story is a testament to what happens when quality craftsmanship meets a robust, supportive business model.
Are You Ready to Write Your Sweet Success Story?
Pecan Jacks is one of the fastest-growing brands emerging in the country. We are looking for passionate individuals who want to build a business that brings smiles to their community.

Free Franchise Information eBook
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Learn about the ice cream franchise industry, the popularity of candy stores and what sets Pecan Jacks apart from the competition.
