More Than Just Ice Cream: How Pecan JacksBlends Community, Customization, and Confections with "Theo"

Cory Mosley • November 26, 2025

At Pecan Jacks, we believe a great dessert shop should be more than a place to get a treat—it should be a genuine part of its community. Our commitment to local flavor and social responsibility is perfectly captured in one of our most iconic, delicious, and meaningful ice cream creations: Theo.

Theo is an icon along the Gulf Coast, and for us, this creamy, celebratory flavor is a direct expression of our brand’s core values.


The Sweet Story of Theo the Turtle

Theo is the local mascot for a powerful cause. This beloved sea turtle represents a foundation that has raised hundreds of thousands of dollars to support sea turtle conservation and education along the Gulf Coast.


As one of the founding businesses involved with the Theo initiative, Pecan Jacks recognized we had to contribute in the best way we knew how: with world-class ice cream.


By supporting Theo, we help teach the public how to keep our beaches safe for nesting sea turtles: flat, clean, and dark. This includes covering up holes dug in the sand and using appropriate lighting.


When a customer buys Theo ice cream or Theo merchandise (from plushies to ornaments and books), they are enjoying a delicious treat while actively contributing to local conservation efforts. This unique, purpose-driven offering strengthens our bond with the community and gives our customers another compelling reason to choose Pecan Jacks.


What Makes the Theo Ice Cream an Explosion of Flavor?


While the mission is serious, the ice cream itself is pure, vibrant fun! Theo is a birthday cake ice cream that delivers on the promise of a sweet celebration. Here is the perfect scoop of what’s inside:

  • Birthday Cake Base: A rich, delicious base that captures the classic celebratory flavor.
  • Gluten-Free: No one misses out on this community favorite—the Theo flavor is gluten-free.
  • Cream Cheese Icing Swirl: We top the ice cream with our homemade cream cheese icing, tinted in bright colors to match the Theo branding.
  • Sprinkles and Colored Marshmallows: The flavor is finished with colorful sprinkles and soft, chewy marshmallows for a delightful texture contrast.


It’s an explosion of sweet, creamy goodness that has become a staple for locals and visitors alike.


The Franchise Advantage: Customizing Your Community Flavor


The Theo ice cream flavor isn't just a success story for our existing locations—it's a powerful demonstration of the menu flexibility and customization available to Pecan Jacks franchisees.


As a Pecan Jacks owner, you are encouraged to connect with your own local market. Do you have a beloved local sports team, a unique regional mascot, or a specific charitable cause close to your heart?


The Pecan Jacks system allows you to:


  • Create Custom Flavors: We can easily take a successful base, like our birthday cake ice cream, and change the colors, flavors, and mix-ins to create a custom flavor that resonates perfectly with your local area.
  • Build Local Partnerships: You can use custom flavors to partner with local high schools, regional charities, or town events, driving traffic and building immediate goodwill in your community.
  • Generate Excitement: Creating a unique local flavor is a guaranteed way to earn media attention, social media buzz, and deep customer loyalty.


Whether it’s a Texas Armadillo flavor or a special ice cream for your town's annual festival, Pecan Jacks empowers you to tailor the menu to maximize local engagement and profitability.


Join the Pecan Jacks Family


Pecan Jacks offers a unique opportunity to build a financially rewarding business, grounded in artisanal quality and deeply rooted in community purpose. You'll gain access to a proven model, proprietary recipes, and the flexibility to truly make the business your own.


Are you ready to blend your passion for quality sweets with a commitment to local success?


Visit our website to learn more about the Pecan Jacks business opportunity and how you can start scooping smiles (and making a difference) in your community.

By William Jones | Atlanta Wire Contributor October 16, 2025
When franchisees Sherika and Mae Ekpo unlock the doors each morning to Pecan Jacks Ice Cream & Candy Kitchen in West Midtown, it’s not just another workday—it’s a chance to make someone’s day a little sweeter. Since opening their Atlanta shop just eight months ago, the husband-and-wife team has watched a steady stream
By Cory Mosley October 1, 2025
Pecan Jacks earns SBA Franchise Directory approval, opening new funding opportunities for entrepreneurs eager to join its sweet success story. SANTA ROSA BEACH, FL, UNITED STATES, October 1, 2025 / EINPresswire.com / -- Pecan Jacks Ice Cream and Candy Kitchen, the Southern-inspired premium ice cream and candy kitchen, proudly announces its official addition to the U.S. Small Business Administration (SBA) Franchise Directory. This milestone offers entrepreneurs easier access to SBA-backed financing, further fueling the brand’s rapid expansion across the Southeast and beyond. Pecan Jacks has built a devoted following with its artisan ice cream, handcrafted chocolates, liquor-infused pralines, and nostalgic candies. Known for pairing small-batch indulgence with a joyful, family-friendly experience, the company has grown from its flagship location in Santa Rosa Beach to a network of franchisees introducing the brand to new communities. Being listed on the SBA directory now provides prospective franchisees with more financial flexibility, making ownership more attainable than ever. “Being listed on the SBA Franchise Directory is a major step forward in our mission to make Pecan Jacks accessible to more passionate entrepreneurs across the country,” said Veronica “Ronnie” Wyatt, Co-Founder and COO of Pecan Jacks. “It gives our franchisees additional financial options and makes the process of launching their own store even more achievable.” The SBA Franchise Directory is a vetted list of franchise systems that meet the federal agency’s eligibility requirements, ensuring consistency, compliance, and quality for both lenders and franchisees. Once listed, franchisees may qualify for SBA-backed loans that can cover franchise fees, equipment, real estate, or working capital. This creates a powerful advantage for entrepreneurs eager to invest in a proven franchise system without the financial hurdles that often limit business ownership. “This SBA approval not only validates the strength of our business model, but it also removes a significant barrier for those who have dreamed of business ownership with Pecan Jacks,” said Cory Mosley, VP of Growth and Franchise Development. “We’re thrilled about the opportunities this opens up for future franchisees who want to be part of a brand that blends indulgence, fun, and community.” The news comes at a time of significant momentum for Pecan Jacks. The brand has already announced the opening of multiple new locations across Texas, Florida, Utah, South Carolina, North Carolina, Kansas, Alabama, and Georgia. With interest in the premium dessert segment growing, Pecan Jacks is positioning itself as one of the fastest-expanding franchise brands in its category. Entrepreneurs who join the Pecan Jacks system gain access to a robust support platform, including site selection assistance, training programs, marketing strategies, and ongoing operational support. The SBA listing further strengthens the company’s appeal by aligning with its mission to make franchise ownership accessible, scalable, and profitable. “When we launched Pecan Jacks, our vision was bigger than ice cream and candy—we set out to create joy, community, and opportunity,” said Tim Wyatt, Co-Founder and Vice President. “Watching our brand grow through passionate franchisees has been incredibly rewarding, and this SBA recognition paves the way for even more success stories ahead.” Pecan Jacks continues to seek driven entrepreneurs who are passionate about creating memorable experiences for their communities while building rewarding businesses. With its strong brand recognition, high-quality product lineup, and a business model validated by SBA approval, the company is offering a compelling opportunity for today’s franchise investors. For more information about franchising opportunities with Pecan Jacks, visit PecanJacksFranchise.com . ⸻ About Pecan Jacks Ice Cream & Candy Kitchen Founded by Veronica “Ronnie” and Tim Wyatt, Pecan Jacks is a premium ice cream and candy kitchen that blends artisan craftsmanship with Southern hospitality. The brand is known for its small-batch ice cream, handcrafted chocolates, liquor-infused pralines, gourmet brittles, and nostalgic confections. With its joyful, family-friendly atmosphere and a growing network of franchisees, Pecan Jacks is one of the fastest-growing brands in the premium sweets and dessert franchise category.
By William Jones September 25, 2025
Everything is bigger in Texas—and now that includes the appetite for premium sweets. Pecan Jacks Ice Cream & Candy Kitchen , the beloved Southern-inspired dessert brand, is expanding rapidly across the Lone Star State, introducing Texans to handcrafted indulgence like never before. With locations planned to open in Grapevine, Odessa, Laredo, Amarillo, Texas City, Richmond, New Braunfels, Fort Worth, and Houston, Pecan Jacks is emerging as one of the fastest-growing names in the premium ice cream and candy franchise space. Founded by husband-and-wife team Veronica “Ronnie” and Tim Wyatt, Pecan Jacks was built on a shared passion for creating artisan-quality treats that aim to elevate the traditional ice cream and candy experience. What started in Santa Rosa Beach, Florida—where locals and vacationers lined up to try their rich, small-batch ice creams and handcrafted chocolates—has grown into a movement. Now, with Texans leading the charge, the Wyatts’ vision is finding new opportunities in communities across the state. At the heart of Pecan Jacks’ popularity is a dedication to authenticity and craft. Every scoop and every bite begins with premium ingredients, careful attention to detail, and a commitment to innovation. The result is an array of flavors that are both exciting and comforting. Customers can indulge in nostalgic favorites like Banana Pudding ice cream, savor the unique tang of Key Lime Pie, or enjoy the nutty sweetness of Bourbon Butter Pecan. Each flavor reflects the brand’s philosophy: to surprise and delight while always delivering a sense of homegrown quality. And while the ice cream might get people in the door, it’s the candy kitchen that keeps them coming back for more. Pecan Jacks is known for its hand-crafted chocolates and, most notably, its liquor-infused pralines—an irresistible twist on a Southern classic. These sweet, boozy bites have become popular favorites, perfectly capturing the spirit of indulgence that defines the brand. For Texans, whose love of bold flavors and quality craftsmanship runs deep, the pralines are emerging as a must-try. The brand’s growth in Texas isn’t just about expansion—it’s about connection. The Wyatts have always envisioned Pecan Jacks as more than just a dessert shop. Each location is designed to be a community gathering place, where families, friends, and neighbors can come together to celebrate life’s simple joys. Whether it’s cooling off after a hot summer day with a cone of Salted Caramel ice cream, surprising a loved one with a box of artisanal truffles, or indulging in a praline that feels like pure Southern comfort, Pecan Jacks is about creating memorable experiences. It’s that emphasis on quality and connection that has fueled the company’s rapid expansion. Texans who first discovered Pecan Jacks while on vacation in Florida have been eager to bring the brand closer to home, sparking a wave of franchise growth across the state. From bustling Houston neighborhoods to small-town main streets, entrepreneurs are recognizing the potential to be part of a brand that blends joy, community, and premium indulgence. For Ronnie and Tim Wyatt, the expansion is both a professional and personal milestone. “We’ve always believed that desserts should be more than just something sweet—they should be an experience,” says Ronnie. “Seeing Texans embrace that experience and bring it into their own communities has been incredible.” Tim adds, “Texas has such a rich culture of food and family. We knew it would be the perfect place to grow our brand, and we’re humbled by the enthusiasm we’ve received.” That enthusiasm is clear in the buzz surrounding each new location. Families are excited to try flavors they’ve only heard about from friends who visited Santa Rosa Beach. Locals are eager to make Pecan Jacks part of their celebrations, traditions, and everyday indulgences. And entrepreneurs are carefully evaluating the brand as a fresh opportunity to invest in something meaningful, fun, and profitable. Indeed, while the article of expansion is delicious news for dessert lovers, it’s also a signal to qualified individuals that Pecan Jacks represents more than a sweet treat—it’s a growing franchise opportunity. The combination of a proven concept, a passionate customer base, and a unique product line positions the brand for continued growth. Whether you’re a Texan with a sweet tooth or someone considering a new business venture, there’s never been a better time to explore what Pecan Jacks has to offer. To learn more about the brand, discover the full range of ice cream flavors and candy creations, or explore franchise opportunities, visit pecanjacks.com . In a state where everything is bigger, Pecan Jacks is demonstrating that sweetness is no exception. With its artisan ice cream, handcrafted chocolates, and signature liquor-infused pralines, the brand is giving Texans a taste of Southern indulgence—and building a legacy that’s just getting started.

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