More Than Just Ice Cream: How Pecan JacksBlends Community, Customization, and Confections with "Theo"

Cory Mosley • November 26, 2025

At Pecan Jacks, we believe a great dessert shop should be more than a place to get a treat—it should be a genuine part of its community. Our commitment to local flavor and social responsibility is perfectly captured in one of our most iconic, delicious, and meaningful ice cream creations: Theo.

Theo is an icon along the Gulf Coast, and for us, this creamy, celebratory flavor is a direct expression of our brand’s core values.


The Sweet Story of Theo the Turtle

Theo is the local mascot for a powerful cause. This beloved sea turtle represents a foundation that has raised hundreds of thousands of dollars to support sea turtle conservation and education along the Gulf Coast.


As one of the founding businesses involved with the Theo initiative, Pecan Jacks recognized we had to contribute in the best way we knew how: with world-class ice cream.


By supporting Theo, we help teach the public how to keep our beaches safe for nesting sea turtles: flat, clean, and dark. This includes covering up holes dug in the sand and using appropriate lighting.


When a customer buys Theo ice cream or Theo merchandise (from plushies to ornaments and books), they are enjoying a delicious treat while actively contributing to local conservation efforts. This unique, purpose-driven offering strengthens our bond with the community and gives our customers another compelling reason to choose Pecan Jacks.


What Makes the Theo Ice Cream an Explosion of Flavor?


While the mission is serious, the ice cream itself is pure, vibrant fun! Theo is a birthday cake ice cream that delivers on the promise of a sweet celebration. Here is the perfect scoop of what’s inside:

  • Birthday Cake Base: A rich, delicious base that captures the classic celebratory flavor.
  • Gluten-Free: No one misses out on this community favorite—the Theo flavor is gluten-free.
  • Cream Cheese Icing Swirl: We top the ice cream with our homemade cream cheese icing, tinted in bright colors to match the Theo branding.
  • Sprinkles and Colored Marshmallows: The flavor is finished with colorful sprinkles and soft, chewy marshmallows for a delightful texture contrast.


It’s an explosion of sweet, creamy goodness that has become a staple for locals and visitors alike.


The Franchise Advantage: Customizing Your Community Flavor


The Theo ice cream flavor isn't just a success story for our existing locations—it's a powerful demonstration of the menu flexibility and customization available to Pecan Jacks franchisees.


As a Pecan Jacks owner, you are encouraged to connect with your own local market. Do you have a beloved local sports team, a unique regional mascot, or a specific charitable cause close to your heart?


The Pecan Jacks system allows you to:


  • Create Custom Flavors: We can easily take a successful base, like our birthday cake ice cream, and change the colors, flavors, and mix-ins to create a custom flavor that resonates perfectly with your local area.
  • Build Local Partnerships: You can use custom flavors to partner with local high schools, regional charities, or town events, driving traffic and building immediate goodwill in your community.
  • Generate Excitement: Creating a unique local flavor is a guaranteed way to earn media attention, social media buzz, and deep customer loyalty.


Whether it’s a Texas Armadillo flavor or a special ice cream for your town's annual festival, Pecan Jacks empowers you to tailor the menu to maximize local engagement and profitability.


Join the Pecan Jacks Family


Pecan Jacks offers a unique opportunity to build a financially rewarding business, grounded in artisanal quality and deeply rooted in community purpose. You'll gain access to a proven model, proprietary recipes, and the flexibility to truly make the business your own.


Are you ready to blend your passion for quality sweets with a commitment to local success?


Visit our website to learn more about the Pecan Jacks business opportunity and how you can start scooping smiles (and making a difference) in your community.

December 18, 2025
Welcoming Our Newest Pecan Jacks Franchisee: Randy Akies At Pecan Jacks , we believe the strength of our brand starts with the people who choose to own and grow it. That’s why we’re excited to officially welcome Randy Akies , our newest franchisee, to the Pecan Jacks family. In a recent interview, Randy shared his experience going through the Pecan Jacks franchise discovery process and what ultimately led him and his wife to bring a Pecan Jacks location to Newnan, Georgia . If you’re exploring an ice cream franchise opportunity or considering franchise ownership, his story offers valuable insight. A Franchise Culture Built on Team and Support From his first interactions with the Pecan Jacks leadership team, Randy noticed something different. “I am amazed at the team environment here. I’m amazed at how the owners of Pecan Jacks have brought this organization together.” Creating a collaborative, supportive franchise culture is intentional at Pecan Jacks. We believe franchisees shouldn’t feel like they’re doing business alone—they should feel like part of a growing brand family. A Transparent, No-Pressure Franchise Process Randy spent approximately four months in the franchise evaluation and discovery process, working closely with our franchise development team. “The process experience was amazing. I worked with Ken throughout that four-month process. He was very informative, the meetings were on point, and the way information was shared made everything clear.” For many prospective franchise owners, pressure during the sales process is a major concern. Randy addressed that directly: “There was no pressure at all. It was about being provided the information and allowing my wife and me to decide if joining the Pecan Jacks family was the right move.” This commitment to transparency allows future franchisees to make confident, informed decisions about owning a Pecan Jacks franchise . Why Pecan Jacks Was the Right Franchise Opportunity Beyond the business model, what stood out most to Randy was the energy and leadership behind the brand. “The energy and feedback I’ve gotten from the team—including Ronnie—has been amazing. That’s what I’m most excited about.” For Randy, bringing Pecan Jacks to Georgia isn’t just about opening a store—it’s about becoming part of the local community and delivering a premium ice cream and candy experience customers love. Expanding the Pecan Jacks Brand in Georgia Randy’s upcoming Pecan Jacks location in Newnan, GA represents another step forward in the brand’s strategic growth across the Southeast. We’re proud to partner with franchise owners who are passionate about: Community involvement Delivering exceptional customer experiences Growing a premium dessert brand with strong support Interested in Owning a Pecan Jacks Franchise? If you’re researching a franchise opportunity , exploring an ice cream franchise , or looking to bring a proven concept to your local market, we invite you to learn more. 👉 Visit: https://pecanjacksfranchise.com Be sure to watch the full interview above to hear directly from Randy Akies about his experience and why he chose Pecan Jacks.
By Cory Mosley December 9, 2025
Pecan Jacks expands to Texas with new Odessa location at Parks Legado; Grand Opening is Dec. 13. ODESSA, TX, UNITED STATES, December 3, 2025 / EINPresswire.com / -- Pecan Jacks Ice Cream & Candy Kitchen proudly announces the opening of its first-ever Texas location, bringing its beloved handcrafted ice cream, gourmet candies, and premium Southern-inspired treats to Odessa. The newest franchise location, Pecan Jacks Parks Legado , is officially open and will host its Grand Opening celebration on Saturday, December 13, at 12:00 p.m. The store is located at 7254 TX-191, Suite 103, Odessa, TX 79765. ”This store is something our whole family and the Odessa community can be proud of” — Russell Gilbert, Franchisee & Owner The Odessa location is owned and operated by franchisee Russell Gilbert, who brings a passion for community, hospitality, and entrepreneurship to the brand’s rapidly growing national footprint. “This opening marks a major milestone for our expansion into Texas, one of the fastest-growing markets in the country,” said Cory Mosley, VP of Growth & Franchise Development for Pecan Jacks. “Odessa is the perfect community to introduce our premium ice cream and candy experience, and we couldn’t be more excited for Russell and his team to bring something truly special to the area.” Pecan Jacks—founded by husband-and-wife team Veronica “Ronnie” Wyatt and Tim Wyatt—is known for its small-batch craftsmanship, elevated flavors, and a customer experience that blends fun, nostalgia, and premium quality. The brand continues to expand through franchise partnerships in high-growth markets across the U.S. “We’re thrilled to plant our flag in Texas officially,” said Ronnie Wyatt, Co-Founder of Pecan Jacks. “We’ve heard for years from customers who vacation near our Florida locations that they want Pecan Jacks in their hometowns. Seeing Odessa welcome us with open arms has been incredibly rewarding.” Co-Founder Tim Wyatt added, “Russell has been an amazing partner from day one. His commitment to creating a welcoming environment and delivering our signature Pecan Jacks experience makes him exactly the type of franchisee we’re proud to stand behind.” The Grand Opening Celebration on December 13 will include special promotions and the signature Pecan Jacks experience the brand has become known for. Guests can enjoy a free kids' scoop with any purchase, meet the franchise owner, and connect with the brand’s founders. “This store is something our whole family and the Odessa community can be proud of,” said franchisee and owner Russell Gilbert. “Pecan Jacks is more than ice cream—it’s a place where people make memories. We’re excited to finally open our doors and welcome everyone in.” About Pecan Jacks Ice Cream & Candy Kitchen Pecan Jacks is a premium handcrafted ice cream and candy brand known for its small-batch production, innovative flavors, and commitment to quality. With locations across Florida and now Texas, Pecan Jacks continues to expand through franchising, offering entrepreneurs a fun, profitable, and community-driven business opportunity. For more information about franchising, visit PecanJacksFranchise.com . Cory Mosley Pecan Jacks Franchising LLC +1 850-290-4913 Visit us on social media: LinkedIn Instagram 
Exterior of Pecan Jack's Ice Cream store with A-frame sign saying
December 3, 2025
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