At Pecan Jacks, we believe a great dessert shop should be more than a place to get a treat—it should be a genuine part of its community. Our commitment to local flavor and social responsibility is perfectly captured in one of our most iconic, delicious, and meaningful ice cream creations: Theo.

Theo is an icon along the Gulf Coast, and for us, this creamy, celebratory flavor is a direct expression of our brand’s core values.

The Sweet Story of Theo the Turtle

Theo is the local mascot for a powerful cause. This beloved sea turtle represents a foundation that has raised hundreds of thousands of dollars to support sea turtle conservation and education along the Gulf Coast.

As one of the founding businesses involved with the Theo initiative, Pecan Jacks recognized we had to contribute in the best way we knew how: with world-class ice cream.

By supporting Theo, we help teach the public how to keep our beaches safe for nesting sea turtles: flat, clean, and dark. This includes covering up holes dug in the sand and using appropriate lighting.

When a customer buys Theo ice cream or Theo merchandise (from plushies to ornaments and books), they are enjoying a delicious treat while actively contributing to local conservation efforts. This unique, purpose-driven offering strengthens our bond with the community and gives our customers another compelling reason to choose Pecan Jacks.

What Makes the Theo Ice Cream an Explosion of Flavor?

While the mission is serious, the ice cream itself is pure, vibrant fun! Theo is a birthday cake ice cream that delivers on the promise of a sweet celebration. Here is the perfect scoop of what’s inside:

Birthday Cake Base: A rich, delicious base that captures the classic celebratory flavor.
Gluten-Free: No one misses out on this community favorite—the Theo flavor is gluten-free.
Cream Cheese Icing Swirl: We top the ice cream with our homemade cream cheese icing, tinted in bright colors to match the Theo branding.
Sprinkles and Colored Marshmallows: The flavor is finished with colorful sprinkles and soft, chewy marshmallows for a delightful texture contrast.

It’s an explosion of sweet, creamy goodness that has become a staple for locals and visitors alike.

The Franchise Advantage: Customizing Your Community Flavor

The Theo ice cream flavor isn't just a success story for our existing locations—it's a powerful demonstration of the menu flexibility and customization available to Pecan Jacks franchisees.

As a Pecan Jacks owner, you are encouraged to connect with your own local market. Do you have a beloved local sports team, a unique regional mascot, or a specific charitable cause close to your heart?

The Pecan Jacks system allows you to:

Create Custom Flavors: We can easily take a successful base, like our birthday cake ice cream, and change the colors, flavors, and mix-ins to create a custom flavor that resonates perfectly with your local area.
Build Local Partnerships: You can use custom flavors to partner with local high schools, regional charities, or town events, driving traffic and building immediate goodwill in your community.
Generate Excitement: Creating a unique local flavor is a guaranteed way to earn media attention, social media buzz, and deep customer loyalty.

Whether it’s a Texas Armadillo flavor or a special ice cream for your town's annual festival, Pecan Jacks empowers you to tailor the menu to maximize local engagement and profitability.

Join the Pecan Jacks Family

Pecan Jacks offers a unique opportunity to build a financially rewarding business, grounded in artisanal quality and deeply rooted in community purpose. You'll gain access to a proven model, proprietary recipes, and the flexibility to truly make the business your own.

Are you ready to blend your passion for quality sweets with a commitment to local success?

Visit our website to learn more about the Pecan Jacks business opportunity and how you can start scooping smiles (and making a difference) in your community.

A video about franchising Pecan Jacks. Three people in a store; the words

From Social Media Scroll to Multi-Unit Success: The Pecan Jacks Journey in Sarasota

By Cory Mosley • March 2, 2026

Taste the "Best of Georgia" now in Sarasota! Pecan Jacks Fruitville Farms offers artisan ice cream, alcohol-infused flavors, and handmade pralines. Visit us today!

Pecan Jacks Ice Cream & Candy Kitchen Wins Diamond Award in 2026 Perfect in Walton County Awards

By Pecan Jacks Franchising LLC • February 25, 2026

Pecan Jacks Ice Cream & Candy Kitchen wins the 2026 Diamond Award in the Perfect in Walton County Awards and expands nationwide through franchising. SANTA ROSA BEACH, FL, UNITED STATES, February 25, 2026 / EINPresswire.com / -- Pecan Jacks Ice Cream & Candy Kitchen has been named the Diamond Award Winner in the 2026 Perfect in Walton County Awards, presented by Walton County Tourism . The Diamond Award represents the highest level of recognition in the annual awards program and honors businesses that exemplify excellence, customer experience, and community impact throughout Walton County. Pecan Jacks is widely known for its handcrafted, small-batch ice cream, scratch-made pralines and chocolates, and high-energy retail environments designed to create memorable experiences for families and visitors alike. “This recognition is a testament to our team’s dedication and passion,” said Ronnie Wyatt, Co-Founder of Pecan Jacks. “From the beginning, our goal has been to deliver premium products paired with genuine hospitality. Winning the Diamond Award affirms that commitment.” Co-Founder Tim Wyatt added, “Walton County is home to incredible businesses and a loyal customer base. To be recognized at the Diamond level motivates us to continue elevating the experience we provide every guest who walks through our doors.” The Perfect in Walton County Awards celebrate businesses that define the character and quality of the region. Earning the Diamond distinction places Pecan Jacks among the top-rated retail concepts in the area and reflects its consistent focus on product excellence, operational strength, and community engagement. “This award highlights the strength of the Pecan Jacks brand and the teams who execute at a high level every day,” said Cory Mosley, VP of Growth and Franchise Development. “We are building a nationally recognized sweets brand positioned for continued expansion across the country.” With multiple locations open and additional units in development, Pecan Jacks is actively franchising nationwide . The brand has emerged as one of the fastest-growing sweets concepts in the United States, attracting entrepreneurs seeking a premium, experience-driven retail opportunity. For franchise information, visit: https://www.pecanjacksfranchise.com About Pecan Jacks Ice Cream & Candy Kitchen Pecan Jacks Ice Cream & Candy Kitchen is a premium ice cream and candy franchise known for handcrafted products, vibrant store environments, and strong community engagement. With locations operating in multiple states and continued expansion underway, the brand is focused on delivering exceptional guest experiences while building a nationally recognized sweets franchise. Cory Mosley Pecan Jacks Franchising LLC +1 8502904913 email us here Visit us on social media: LinkedIn Instagram YouTube Legal Disclaimer: EIN Presswire provides this news content "as is" without warranty of any kind. We do not accept any responsibility or liability for the accuracy, content, images, videos, licenses, completeness, legality, or reliability of the information contained in this article. If you have any complaints or copyright issues related to this article, kindly contact the author above.

From Superfans to Store Owners: Welcoming Morgan and Sam Deweese to the Pecan Jacks Family

February 19, 2026

There is a unique kind of magic that happens when a customer falls so in love with a brand that they decide to own a piece of it. Today, we are thrilled to introduce our newest franchisees, Morgan and Sam DeWeese , who are taking their passion for Pecan Jacks to the next level by opening multiple locations! Cory Mosley, VP of Growth & Franchise Development at Pecan Jacks, chats with Morgan and Sam DeWeese. A Love Affair with the Product For Sam, the obsession started eight years ago at our very first location. "I quickly fell in love with the product," Sam shared. "When I learned that all the ice cream was made in-house, that was an absolute game-changer." As a self-proclaimed "Double Scoop Oreo in a Brownie Waffle Cone" enthusiast, Sam noted that it wasn’t just the flavors that impressed him—it was the consistency of the marketing, the quality of the employees, and the "seaside" atmosphere that Pecan Jacks is known for. Navigating the Franchise Journey Transitioning from a customer to an investor is a significant leap. For the DeWeese family, the decision was rooted in the support and transparency provided by the Pecan Jacks team. "We are not familiar with the restaurant industry," Morgan admitted. "We knew the product was great, but we wanted to make sure we had all the tools we needed to be successful. Ken [from the development team] walked us through the process step-by-step, as quickly or slowly as we wanted to go." Why Pecan Jacks? When asked what they would say to someone "on the fence" about investing in a Pecan Jacks, the DeWeese had two pieces of advice: Taste the Product: "Come try all the ice cream you can," says Sam. The quality speaks for itself. Trust the Process: Morgan emphasized that the reality matched the promise. "Everything that y'all said was going to happen has actually happened. I know exactly what to expect." Building a Sweet Future With the support of Pecan Jacks University and our dedicated real estate selection process, Morgan and Sam are well on their way to bringing Southern-inspired joy to their community. Their story is a testament to what happens when quality craftsmanship meets a robust, supportive business model. Are You Ready to Write Your Sweet Success Story? Pecan Jacks is one of the fastest-growing brands emerging in the country. We are looking for passionate individuals who want to build a business that brings smiles to their community.

More Than Just Ice Cream: How Pecan JacksBlends Community, Customization, and Confections with "Theo"