At Pecan Jacks, we believe in bringing a little Southern sophistication to our sweet indulgences. While our handcrafted chocolates and classic ice creams bring smiles to all ages, we have a special line of flavors just for the grown-ups: our 21 & Over Ice Cream Series.

In this edition, Cory Mosley, VP of Growth, and Co-Founder Tim Wyatt are diving into the story behind our undisputed champion of the spirited line: the Maker's Mark Bourbon Praline Ice Cream.

It Starts with the Praline (or Praline)

The foundation of this legendary flavor is our famous bourbon praline. (And yes, whether you say "pecan" or "pecan," or "praline" or "praline," we love you all the same—just don't correct us when we answer the phone with Pecan Jacks!).

The bourbon praline itself has a delightful origin story, courtesy of Co-Founder Tim Wyatt’s son, Dustin White.

"As he came of age, he said, ‘Dad, you got to do Maker's Mark Bourbon Praline, it's the rave!’" Tim recalled. "I don't drink, so I said, 'Okay, we'll give it a try.' And we came up with a recipe for it. It became very famous up and down the East Coast, going out to festivals."

The Delicious Double Dose of Bourbon

The transition from a famous candy to a signature ice cream was a natural, and delightfully bold, move.

To create the ice cream, we take those perfect bourbon pralines and chop them into a caramelized, crunchy crumble. This crumble is then mixed into the creamy base, giving it a texture similar to a butter pecan or pralines and cream. Even after cooking, you still get a rich, authentic flavor from the Maker's Mark.

But Pecan Jacks doesn't stop there.

To ensure the flavor truly sings, we then add more Maker’s Mark bourbon directly into the ice cream batch itself. Because what’s better than a little Maker’s? A lot more Maker's!

This double-dose of Southern flavor—from the crunchy praline pieces and the infused creamy base—is why the Maker’s Mark Bourbon Praline remains the number one flavor in our Spirited line. It is a mandatory, staple flavor that all Pecan Jacks locations must carry!

Pro-Tip: The Ultimate Indulgence

If you want to unlock the full potential of this flavor, there is one more secret weapon you need to know: the Bourbon Sauce.

"The only thing better than a bourbon praline ice cream is a praline ice cream with the sauce," says Cory Mosley.

Ask your server for a double scoop of the Maker's Mark Bourbon Praline ice cream and have it topped with a drizzle of our rich, homemade bourbon sauce. It’s the ultimate Southern-inspired dessert experience.

Taste the Craze & Join the Family

If you’re ready to taste why this flavor has earned legendary status, visit your nearest Pecan Jacks location today! You can also order our famous bourbon pralines in boxes of 6, 10, 12, or 16 online at pecanjacksonline.com

The popularity of our unique, handcrafted products—like this 21 & Over favorite—is what drives the success and growth of our brand.

Are you looking for your next great franchise investment? One built on quality, community, and delicious innovation?

Pecan Jacks Continues National Expansion With Odessa, Texas Opening

By Cory Mosley • December 9, 2025

Pecan Jacks expands to Texas with new Odessa location at Parks Legado; Grand Opening is Dec. 13. ODESSA, TX, UNITED STATES, December 3, 2025 / EINPresswire.com / -- Pecan Jacks Ice Cream & Candy Kitchen proudly announces the opening of its first-ever Texas location, bringing its beloved handcrafted ice cream, gourmet candies, and premium Southern-inspired treats to Odessa. The newest franchise location, Pecan Jacks Parks Legado , is officially open and will host its Grand Opening celebration on Saturday, December 13, at 12:00 p.m. The store is located at 7254 TX-191, Suite 103, Odessa, TX 79765. ”This store is something our whole family and the Odessa community can be proud of” — Russell Gilbert, Franchisee & Owner The Odessa location is owned and operated by franchisee Russell Gilbert, who brings a passion for community, hospitality, and entrepreneurship to the brand’s rapidly growing national footprint. “This opening marks a major milestone for our expansion into Texas, one of the fastest-growing markets in the country,” said Cory Mosley, VP of Growth & Franchise Development for Pecan Jacks. “Odessa is the perfect community to introduce our premium ice cream and candy experience, and we couldn’t be more excited for Russell and his team to bring something truly special to the area.” Pecan Jacks—founded by husband-and-wife team Veronica “Ronnie” Wyatt and Tim Wyatt—is known for its small-batch craftsmanship, elevated flavors, and a customer experience that blends fun, nostalgia, and premium quality. The brand continues to expand through franchise partnerships in high-growth markets across the U.S. “We’re thrilled to plant our flag in Texas officially,” said Ronnie Wyatt, Co-Founder of Pecan Jacks. “We’ve heard for years from customers who vacation near our Florida locations that they want Pecan Jacks in their hometowns. Seeing Odessa welcome us with open arms has been incredibly rewarding.” Co-Founder Tim Wyatt added, “Russell has been an amazing partner from day one. His commitment to creating a welcoming environment and delivering our signature Pecan Jacks experience makes him exactly the type of franchisee we’re proud to stand behind.” The Grand Opening Celebration on December 13 will include special promotions and the signature Pecan Jacks experience the brand has become known for. Guests can enjoy a free kids' scoop with any purchase, meet the franchise owner, and connect with the brand’s founders. “This store is something our whole family and the Odessa community can be proud of,” said franchisee and owner Russell Gilbert. “Pecan Jacks is more than ice cream—it’s a place where people make memories. We’re excited to finally open our doors and welcome everyone in.” About Pecan Jacks Ice Cream & Candy Kitchen Pecan Jacks is a premium handcrafted ice cream and candy brand known for its small-batch production, innovative flavors, and commitment to quality. With locations across Florida and now Texas, Pecan Jacks continues to expand through franchising, offering entrepreneurs a fun, profitable, and community-driven business opportunity. For more information about franchising, visit PecanJacksFranchise.com . Cory Mosley Pecan Jacks Franchising LLC +1 850-290-4913 Visit us on social media: LinkedIn Instagram

Exterior of Pecan Jack's Ice Cream store with A-frame sign saying

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The Secret Behind the Sweet Heat: Unwrapping Our Legendary Maker’s Mark Bourbon Praline Ice Cream